Privacy Policy

Here you can find any information, how and why I use your data.

Google Analytics

If you have given your consent, this website uses Google Analytics, a web analysis service of Google LLC. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Scope of processing

Google Analytics uses cookies that enable an analysis of your use of our website. The information collected by the cookies about your use of this website is usually transferred to a Google server in the USA and stored.

We use the function User-ID. The User ID allows us to assign a unique, permanent ID to one or more sessions (and the activities within these sessions) and to analyze user behavior across devices.

We use the function 'anonymizeIP' (so-called IP-Masking): Due to the activation of IP-anonymization on this website, your IP-address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transferred to a Google server in the USA and shortened there. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.

During your website visit the following data will be collected:

  • the pages you call up, your "click behaviour“
  • Achievement of "website goals" (conversions, e.g. newsletter registrations, downloads, purchases)
  • Your user behavior (for example clicks, dwell time, bounce rates)
  • Your approximate location (region)
  • Your IP address (in abbreviated form)
  • technical information about your browser and the end devices you use (e.g. language settings, screen resolution)
  • Your internet provider
  • the referrer URL (via which website/advertising medium you came to this website)
  • Purposes of processing

On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics serve to analyse the performance of our website and the success of our marketing campaigns.

Recipient

The data recipient is

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

as data processor. For this purpose we have concluded a contract with Google. Google LLC, headquartered in California, USA, and, if applicable, US authorities can access the data stored at Google.

Transfer to third countries

A transfer of data to the USA cannot be excluded.

Duration of storage

The data sent by us and linked to cookies is automatically deleted after 14 months. Data is automatically deleted once a month as soon as the storage period is reached.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by

  • a. not giving your consent to the setting of the cookie or
  • b. downloading and installing the browser add-on to disable Google Analytics.

By setting your browser software accordingsly you can also prevent the storage of cookies. If your browser is set to refuse all cookies, the functionality of this and other websites may be limited.

Legal basis and right of withdrawal

Your consent is the legal basis for this data processing, Art.6 para.1 S.1 lit.a GDPR. You can revoke your consent at any time with effect for the future by changing your selection in the.

For more information about Google Analytics terms of use and Google's privacy policy, please visit https://marketingplatform.google.com/about/analytics/terms/gb/ and https://policies.google.com/?hl=en.

Sendinblue

We use SendInBlue by Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin for our mailings. This enables us to keep in touch with our subscribers and send them updates about new blog articles or about our business (including new offers). As part of that, we analyze your patterns of use, to optimize our content.

As part of that, we pass the following personal data down to SendInBlue:

E-mail address

SendInBlue is the recipient of your personal data. SendInBlue is our data processor in regards of the newsletter mailing. The processing of the data in this section is neither contractual directed nor by law. We aren't able to send you our mailings without your consent and the passing down of your personal data.

SendInBlue collects additionally the following personal data with the help of cookies and other tracking techniques: Information about your device (IP addess, device information, operation system, browser ID, information about the application you use to read your emails and additional information about hardware and internet connection. Furthermore data of usage like date and time of opening the email and browser activity (e.g. which email / website has been opened) are collected. SendInBlue needs these information in order to ensure the security andreliability of their systems, the compliance with the terms of use and to prevent fraudulent use. This is a legitimate intereset of SendInBlue (gem. Art. 6 Abs. 1 lit. f DSGVO) and serves the contract management (gem. Art. 6 Abs. 1 lit. b DSGVO). In addition SendInBlue analyzes performance data, e.g. statistics of sent mails and additional data of communication. These information are utilized for statistics about usage and performance of the services.

SendInBlue collects additional data about you from other sources. In not other specified period and extent SendInBlue collects data from social networks and third party providers. We have no influence on this process.

Further information about about disagreement and entitlement for deletion against SendInBlue can be found: https://www.sendinblue.com/legal/privacypolicy/

Legal basis for the data processing is your consent gemäß Art. 6 Abs. 1 lit. a DSGVO. This consent for processing of your personal data can be revoked at any time. In every mailing is a link to do that. Besides the revocation can be made via contacting us via the contact information on our website. The legitimacy of the previous processing remains after issuing the revocation.

Your data is beeing processes as long as your consent is existent. Besides that, the data is beeing deleted, after termination of the contract between us and SendInBlue, unless regulatory compliance require further retention.